Search

Expanded search

The Most Important Economic Development Strategy is Building Places People Love

A Message from Jenna Cramer, President & CEO, Green Building Alliance

Every community is shaped by the choices it makes.

The decisions we make about our buildings, neighborhoods, parks, schools, transportation systems, and public spaces influence far more than our physical surroundings. They shape our health, our economy, our sense of belonging, and our ability to attract talent, investment, and opportunity.

For more than 30 years, Green Building Alliance has championed a simple idea: the places we create matter.

Today, Pittsburgh is seeing the power of that vision.

Pittsburgh International Airport’s new terminal has earned international recognition and was recently named among the world’s most beautiful airports. More than an architectural achievement, it is a reflection of our region’s commitment to innovation, sustainability, and quality of place. Its design draws inspiration from our natural landscape while creating an experience that is distinctly Pittsburgh. 

That vision is also evident in the airport’s newly opened UPMC Terrace, which incorporates native plantings, outdoor gathering space, and biophilic design to connect people with nature. It reflects a growing understanding that the places we create influence how people feel, heal, work, and interact with one another. 

These projects are important not simply because they are beautiful.

They are important because they demonstrate what is possible when a community commits to a long-term vision and follows through with bold investments, thoughtful design, and unwavering leadership.

Across the country, regions are competing for people, businesses, and investment. Talent and investment are mobile, and increasingly, success is determined not only by economic opportunity, but by quality of life making the built environment one of the most powerful economic development tools we have. People don’t just choose jobs, they choose places, because they want to live in communities that are healthy, vibrant, connected to nature, and designed for human well-being.

Economic competitiveness and quality of life are no longer separate conversations. They are the same conversation.

The regions that will thrive in the decades ahead will be those that create healthy buildings, resilient infrastructure, vibrant public spaces, and communities where people want to live, work, learn, and raise families.

Throughout our region, we see examples of leaders making these choices every day. From transformative public spaces to innovative workplaces, high-performing schools, healing environments, and neighborhood investments, these projects represent more than development. They are statements about what we value and what kind of future we want to create.

Every building tells a story.
Every neighborhood reflects a set of priorities.
Every investment is an opportunity to shape the future.

The question before us is not whether we will influence the future of our region. We already are. The question is whether we will do so with the vision, courage, and commitment required to create places where people can truly thrive.

If we continue to invest boldly, embrace innovation, and prioritize people in the places we create, we can build a region that is not only economically competitive, but deeply loved by the people who call it home.

That is the future worth building together.

Jenna Cramer
President & CEO
Green Building Alliance

Jenna Cramer, CEO of the Green Building Alliance